The famous LEGO Group finally revealed its major evolutionary building system at the recent CES 2026 event in Las Vegas, where they launched a new product, LEGO SMART PLAY. What makes this a highlight is that it offers an interactive platform which mainly focuses on a smart brick. From the beginning of this company to the current time, it’s the most innovative invention of the last 50 years.
At first glance, it looks just like a 2×4 normal brick, but don’t worry, because real magic hides inside. It’s made of hitech parts such as an ASIC chip, sensors, a mini speaker, accelerometers, light sensing, and RGB LEDs. It perfectly offers all of these specs without enlarging its original size. You might think, what’s this gonna do with all of these specs, and here you might be surprised, it’s gonna produce sounds, lights and reactions.
SMART Tags and Minifigures: How Interaction Works
This interactive brick consists of 2 major parts, which are SMART Tags and SMART Minifigures. Let’s explain to you both of these parts’ functions one by one. SMART Tags are basically small tiles that perform a unique act of identifying by telling Smart Brick what function its gonna do. Examples are as follows: triggering engine noises in a spacecraft model or playing character voices in a storytelling setup. On the other hand, SMART Minifigures, which also contain ID data, help unlock contextual responses when they interact with the brick.
Star Wars Sets Lead the First SMART Play Line-Up
From the beginning of the article, we were saying the SMART play platform many times, but what experience will it actually offer? It will engage with you through Star Wars-themed experiences by interactive displays such as Luke’s X-Wing and Darth Vader’s TIE Fighter. It will react with SMART tags, lights, and sound.
Release Dates, Markets and What Comes Next for LEGO SMART Play
We have already had many talks about the new LEGO, but what will its launch date be? So, the wait is over; it will be launched on March 1, 2026, with pre-orders beginning January 9. Selective countries’ users will benefit from the availability. Those countries are the United States, the United Kingdom, France, Germany, Poland and Australia.
Final Words
The reason behind this massive insertion of tech in LEGO SMART PLAY to enhance the world of storytelling, also in imaginative play, with a touch of the previous existing system of LEGO. They want to engage the existing users of physical toys in the new interactive world tech.
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