Motorola entered the midrange market with two smartphones, that is Moto G77 and Moto G67, and officially increased its popular G-series with these two smartphones and make blur line between modern features and affordability.
The main purpose of this launch is that Motorola is mainly focused on performance, a better screen, and delivering durability and creating competition in 2026.
Design and hardware aimed at everyday resilience
Motorola focused on these users who want better performance without paying high prices. Both the Moto G77 and Moto G67 have a modern design, clean and adopt modern language that feels original rather than flashy.
Motorola make these smartphones with smart profiles, soft-touch screens, and balanced weight distribution for everyday users, whether at the office, making any content or in a community.
Upgrade its standard to protect the phone against water, temperature variations, and vibrations.
AMOLED displays bring premium visuals to midrange
Under the midrange, Motorola offers an AMOLED display, richer colours like deeper blacks, and provide smoother LCD panel compared to traditional LCD panels in midrange across both devices.
Focus on camera systems that give practical versatility rather than megapixel counts, with modern features like lossless zoom and improved image processing that help users capture real and pure lighting conditions.
Built for users who value reliability and performance
Both have different features, like G77 targets those users who want more modern features, while G67 targets those users who value performance and reliability.
Both models have long battery life and fast charging; these features are best for students, families and professionals who depend on their phones for productivity, communication, and entertainment without worrying about lag and charging.
Market strategy and why it matters
Motorola make strategy especially for those users who notice features in midrange offers, that’s why, Motorola is focusing on quality, software stability, charging durability, battery life and display quality. These features help Motorola confidently stand in the market as a competitor.
